Over at Facebook, your struggle does not end with getting people to like your Penrith business page. Fact is, that's just the start. A like does not guarantee that your posts will show up in your followers' timeline. It does sometimes, of course – but not always. This is because of Facebook's algorithm, which has consistently decreased the organic reach of a business page's posts.

You heard that right. There is some design involved when you want to improve your Penrith business' Facebook marketing. While Facebook has limited customisation features, there are marketing techniques that you can implement when you want to be more effective in driving traffic to your website.

Yes, you heard that right! The search engine optimisation (SEO) of your business website in Penrith starts with the design. On-page SEO is an on-going website endeavor. You need to keep your website updated with fresh relevant content. But it actually begins early. Before you even put your site's look into code, you need to think about how search engines will see your business website. There are elements that you need to include to ensure top ranking in search results.

As you begin to put together your business web design website – or if you're in the process of redoing what you already have – keep in mind how important your logo is in the grand scheme of things. It is not just there to work like a letterhead for you to ignore. Your logo is a focal point of your business website. It puts you in the mind of your target market; that is, if your logo's good enough.