Being a local business in Penrith would still require that you do search engine optimisation for your website. You have local competitors and your website needs to rank on top. You want to reach your target market first, and be their first choice. To get this done, the best approach is to hire the services of a professional search engine optimisation company in Penrith. This ensures that all your bases are covered and that you achieve your SEO goals in no time. However, if you want to try it out on your own first, arm yourself with search engine optimisation tools that can make your life easier. After all, there's a lot required when you want to do the best SEO for your website.