Over at Facebook, your struggle does not end with getting people to like your Penrith business page. Fact is, that's just the start. A like does not guarantee that your posts will show up in your followers' timeline. It does sometimes, of course – but not always. This is because of Facebook's algorithm, which has consistently decreased the organic reach of a business page's posts.

You heard that right. There is some design involved when you want to improve your Penrith business' Facebook marketing. While Facebook has limited customisation features, there are marketing techniques that you can implement when you want to be more effective in driving traffic to your website.