Thursday, 12 June 2014 20:55

Designing a Business Website for Search Engine Optimisation (SEO)

Yes, you heard that right! The search engine optimisation (SEO) of your business website in Penrith starts with the design. On-page SEO is an on-going website endeavor. You need to keep your website updated with fresh relevant content. But it actually begins early. Before you even put your site's look into code, you need to think about how search engines will see your business website. There are elements that you need to include to ensure top ranking in search results.

  • Have a great looking website that works
  • Land on top of search engine results
  • Increase traffic to your business website

Foremost here is to consider your indexable content. Search engine spiders and humans see differently when it comes to your website. Humans are visual and they will see your images and text content. Search engines, on the other hands, will ignore images and zoom right to your HTML text. This does not mean that you can't use your images to optimise your website. You just need too include HTML text for your images, such as their alt attributes.

Another things to remember is to map your business website optimally so your link structure is crawlable. This allows spiders to see your website as a whole and associate your content, increasing your website's relevance.

There's a lot more to consider in designing your Penrith business website for search engine optimisation. You will need a professional team of web designers when you want to put things together fast, and guarantee that everything gets done right.

Ready to get started? Fill out our form above and a project lead will get in touch!

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