Are you off to get an amazing website with the help of a Penrith web design company? Good for you! Having a website is a requisite to your business' success. There are no buts about that. The difference lies in the kind of website that you get.

A good Penrith web design company will work to get you a website that not only looks good. It also works to get you online traffic and qualified leads.

Things have been great for online marketing in 2014. While a lot of changes in algorithms and acceptable practices have put us all in limbo, this has pushed us to strive harder – and with a clearer picture of what it takes to successfully market businesses online, at that!

We're looking forward to 2015. Here are a few trends that will be crossing over to the new year.

2014 has been a roller coaster year for design, web development, search engine optimisation and all things that concern websites. We took the ride and tumbled with glee as tides turn; Google updates its algorithm for the nth time; and standards and best practices are updated to conform to changing user requirements.

Trends happen, especially in changeable realms such as website design and optimisation. Some end up staying; others fortunately fade out, giving way to more effective ways of designing websites. This year, there are obvious trends. We've found that quite a few of them have actually helped improve a website's usability, effectiveness and search engine optimisation.

Over at Facebook, your struggle does not end with getting people to like your Penrith business page. Fact is, that's just the start. A like does not guarantee that your posts will show up in your followers' timeline. It does sometimes, of course – but not always. This is because of Facebook's algorithm, which has consistently decreased the organic reach of a business page's posts.

Typically, when you begin to develop a website, you bring in a web developer and a designer. SEO experts come after – during your content development or maybe after so many months more – as if search engine optimisation is just an after-thought.

Email marketing is one of the best ways to reach out to your target market. But it's a slippery slope that you need to tread. One mistake and you may lose a client. If it's worse, your email might even be classified as spam, which would then open up a different can of worms. You don't want to have to run around begging spam guards and what-not to get you off their black list, right?

You heard that right. There is some design involved when you want to improve your Penrith business' Facebook marketing. While Facebook has limited customisation features, there are marketing techniques that you can implement when you want to be more effective in driving traffic to your website.

A landing page is one of the best ways to convert website traffic into qualified leads and customers. How you design and word your landing page translates to its effectiveness as an online marketing tool. It is a waste of traffic if your page is not targeted correctly and cannot convert traffic to leads.

When you have a business website in Penrith, it is important to stay updated on trends in search engine optimisation (SEO). SEO is your way to effectively reach out to your target market, effectively and affordably. Through it, you can make the most of your website and social media profiles. You make it possible for your market to find you online.